18 June 2012
Research team says 'talking bollocks' could save your life
UWE Bristol Social Marketing Centre, patient support group 'It's
in the Bag' and Bristol Testicular Cancer Service based at Bristol
Haematology and Oncology Centre (BHOC) are working in partnership
to encourage young male students to get involved in designing a
campaign to build awareness of the symptoms of testicular
cancer.
Testicular cancer is the most common malignancy in men between
the ages of 15 and 35, but if caught early can be treated
effectively with surgery alone and even when the disease has spread
chemotherapy treatment has resulted in 95% of men diagnosed
surviving the disease.
Katie Collins from UWE Bristol is leading the study, 'Talking
bollocks with UWE students: co-creating interventions to increase
awareness of testicular cancer and intention to self-check'.
Katie explains, "We want to understand exactly what young men
know about testicular cancer, their attitudes towards examining
themselves regularly and how they feel about visiting the doctor.
Once we have discovered the extent of knowledge we plan to work
with the students on co-creating an awareness campaign targeting
UWE students.
"The project will include a survey that will be sent to all male
students at UWE, this will be followed up by group discussions to
explore various health-related issues.
"The researcher team and 'It's in the Bag' will then work with a
group of participating students to devise an effective way of
highlighting awareness of symptoms and the importance of
self-examination.
"The outcomes of these meetings and the findings from the survey
will be used as the basis for devising and co-creating a health
awareness campaign. This will then be rolled out by UWE Bristol, we
hope with the support of the Health Centre and UWE Student
Services. It is important that the interventions we devise engage
the young men at UWE and this is why student volunteers will be
co-creating interventions for their fellow students. "
Dr David Little, spokesperson for 'It's in the Bag', said, "I
was 24 when I was diagnosed with testicular cancer but I am living
proof that early diagnosis is crucial. We are very excited to be
working with UWE Bristol and the Bristol Cancer Testicular Service
on this important project."
Sue Brand Testicular Cancer Specialist Nurse at BHOC and
co-founder of 'It's in the Bag', said, "Early detection is vital to
ensure timely treatment. We can help men survive this cancer if
they know what to look for and when to seek medical advice. This is
an exciting project for us and we look forward to working with
UWE."
Professor Steve West, UWE Vice Chancellor, is also a testicular
cancer survivor, he says, "I would not normally encourage students
to 'talk bollocks' but on this occasion I think it is vitally
important. I'm very keen that all male students at UWE get involved
even if all they do is fill out the survey. I have a personal
interest in this project as I was diagnosed aged 44 and early
detection and treatment has led to my survival.
"UWE Bristol is building a reputation for collaborative work on
cancer diagnostics, cancer care education and public engagement in
cancer issues - this idea for a co-created awareness campaign adds
to our growing portfolio of projects helping to fight cancer."
The project came about as a result of a meeting between Katie
Collins and David Little from 'It's in the Bag' at the
Men and Cancer conference hosted by UWE Bristol in 2011. 'It's
in the Bag' is part of the health charity, Above & Beyond that
raises funds for Bristol's nine central hospitals and a patient
forum supporting men with testicular cancer within the South West
population.
Katie Collins said, "This project is made all the more poignant
as it is being funded from the fundraising initiatives and tireless
efforts of "It's in the Bag", whose members are past and present
testicular cancer patients. They have entrusted us in working with
them in this project and we are committed to spend their hard
earned funds very wisely and to best effect for the patients of the
present and future."
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