11 December 2015
From sleigh to screen, Santa goes digital to wish Bristol Royal Hospital for Children a Merry Christmas 2015
Christmas is coming early to children at Bristol
Royal Hospital for Children as Santa embraces the power of digital
technology. With the help of video communications technology from
Cisco, Santa will be making virtual visits live from the North Pole
to the hospital on Friday 11 December to hear the children's
Christmas wishes.
Celebrating its tenth year, Cisco's Connected Santa programme
gives young patients and their families the opportunity to speak
directly to Santa, while Santa's elf helpers will be on hand at the
hospital to share gifts with the children in person. Cisco uses its
Telepresence videoconferencing solutions and its new cloud-based
collaboration application, Spark, to make the virtual experience
possible.
"Spreading Christmas cheer to patients and their families at a
time when they may not otherwise be able to enjoy the season is
really important," said Lynne Barlow, play services manager at
Bristol Royal Hospital for Children. "Being part of Cisco's
Connected Santa programme means that children who might not be able
to go home over Christmas can still enjoy the magic it brings, by
getting to speak with Santa at his busiest time of year."
"For many children, visiting Santa, and telling him what they
want for Christmas is one of the most exciting parts of the holiday
season. But for those in hospital his tradition can often be
missed," said Phil Smith, Chief Executive of Cisco UK and Ireland.
We're delighted to be able to utilise the power of our digital
technology and work with Bristol Children's Hospital through our
Connected Santa programme. Helping to bring that Christmas joy to
the ward and put smiles on the faces of the children, their family
and friends."
To track the progress of Santa and his elves, follow @CiscoUKI
and the hashtag #connectedsanta or visit http://gblogs.cisco.com/uki/
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