23 June 2011
Head of Communications for University Hospitals Bristol NHS Foundation Trust awarded PR Director of the Year by CIPR and IoD
The winner of the inaugural Chartered Institute of Public
Relations (CIPR) and Institute of Directors (IoD) Annual Prize: PR
Director of the Year is Sarah Pinch, who is Head of Communications
for University Hospitals Bristol NHS Foundation Trust.
The prize celebrates the achievements of senior PR practitioners
and their board colleagues, focusing on the strategic importance of
reputation management and the value that PR practitioners bring to
their organisations. The prize was open to CIPR Members who advise
a board, MD or Chairman (as a fellow board member, senior colleague
or consultant), on reputational risk or other aspects of reputation
management that have a significant impact on their organisation and
In addition to this recognition of excellence, Sarah was awarded
a prize to the value of £3,000, to include a place on an IoD
Director development programme and a selection of IoD books, at a
prize giving event last night, 22 June, at the CIPR.
Chair of Judges Ian Dormer from the IoD said:
"The entries for the award were all of an extremely high
standard and the shortlisted five entries clearly demonstrated how
those individuals have all the attributes that leaders in their
field should have. However, Sarah Pinch of University Hospitals
Bristol used PR to transform the governance of her Trust and added
value to the senior council of the board, and this is why she was
the deserving winner.
"As a director, I am increasingly aware of the role that
effective communications and public relations can play in
underpinning the board's role. This is the reason the IoD and the
CIPR have been working closely together recently, both in the
publication of joint guidance on the board's role in reputational
risk management, and through the launch of this award.
The Institute of Directors is proud to be supporting this award
with the CIPR for PR Director of the Year."
Jane Wilson, CIPR CEO said:
"This inaugural award for CIPR members offered up some really
exciting examples of leadership in the PR profession and the
importance attached to the value of reputation. I was extremely
impressed with the high calibre of work being presented."
Winner Sarah Pinch MCIPR, Head of Communications for University
Hospitals Bristol NHS Foundation Trust, said:
"It is a real honour to receive the first ever IoD/CIPR prize.
The professionalisation of communications is central to my work and
I am especially pleased that the IoD has recognised the importance
of board level communications. University Hospitals Bristol,
as an NHS organisation, is accountable to patients and the wider
public and I'm proud to have played a part in enabling the
organisation to communicate in an open and honest way through a
very difficult time".
Robert Woolley, Chief Executive of University Hospitals NHS
Foundation Trust, said: "I am delighted for both Sarah and the
Trust. NHS organisations are rightly accountable to patients and
the public and communications support at all levels of an
organisation helps us to achieve this in both good times and
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