10 July 2014
Happy 1st Anniversary Gromit Unleashed!
This time last year, a charity spectacle was capturing the
imagination of hundreds of thousands of people world-wide, raising
millions of pounds to help sick children in Bristol and across the
Gromit Unleashed fever gripped the city as 80 giant sculptures
of Aardman's lovable canine character formed a public arts trail in
Bristol and the surrounding areas, before raising £2.3m at auction
for Bristol Children's Hospital charity, Wallace & Gromit's
As the award-winning event, celebrates its first anniversary,
the Grand Appeal can announce that to date the charity has raised
£4.5 million towards the expansion of the hospital. This exceeds
its initial £3.5 million pledge and puts its overall target of £5m
firmly in sight.
The success of Gromit Unleashedhas attracted visitors and
attention from across the globe and as the first year anniversary
takes place in Bristol, Gromit Unleashedis being launched in Hong
Kong. Wallace & Gromit fans in the Far East will be queuing up
to see 'The Greatest Dog Show on Earth in Asia', the first
exhibition of its kind taking place at The Elements shopping mall
To celebrate Gromit Unleashed's first anniversary, a brand new
look for theGromit Unleashedshop situated at The Mall at Cribbs
Causeway in Bristol will be unveiled, with a specially commissioned
5ft high Gromit legacy sculpture as its centre-piece.
"Facts The Way we did it, LAD!" designed by Aardman's Gavin
Strange, will take up permanent residence at the retail emporium
and exhibition space, which continues to attract thousands of
Wallace & Gromit fans and customers from the Bristol, the South
West and throughout the UK.
The new sculpture will reveal the success of Gromit
Unleashedwith a vibrant design depicting statistics and fun facts
about the trail. "Facts The Way we did it, LAD!" is a take on
Gavin's original sculpture 'Stat's The Way to do it, LAD, which was
displayed outside Aardman's headquarters during the trail and
fetched £29,000 at auction.
As well as selling exclusive Gromit Unleashed merchandise -
including the range of collectable Gromit figurines - the re-styled
shop will house a window exhibition of customer-designed Paint Your
Own Gromit figurines; original sets from Aardman's Wallace &
Gromit films, including the rocket inspired by 'A Grand Day Out'
and a creative activity area. A programme of summer events will
also take place including plasticine modelling workshops and
cupcake decorating masterclasses.
To find out more, people can check out the new-look Gromit
Unleashed website at www.gromitunleashed.org.uk,
which has been re-designed with extra features including an updated
online sales system and forthcoming highlights such as the Gromit
Unleashed Collector's Club.
Nicola Masters, director of The Grand Appeal said: "To be
celebrating the success of Gromit Unleashed a year since its
launch, is an amazing testimony to the popularity of Gromit and the
fundraising cause. We can't thank our supporters and customers
enough for taking the campaign to their hearts and their continued
loyalty in ensuring its ongoing success. We couldn't be more proud
of how our original trail of giant Gromits has turned into an
exciting charity brand, that just keeps growing.
"We would also like to thank The Mall for its incredible support
in showcasing Gromit Unleashed to shoppers throughout the
The marketing team at The Mall at Cribbs Causeway has been
recognised within the UK and international shopping centre sector,
recently winning a community relations Purple Apple merit award for
Gromit Unleashed at The Mall, and an ICSC (International Council of
Shopping Centres) European Award.
The funds raised by the Grand Appeal are providing pioneering
medical equipment, family facilities and an on-going programme of
arts, music, education and play to support the recent transfer of
specialist paediatric services from Frenchay hospital to Bristol
Since 1995, Wallace & Gromit's Grand Appeal, the Bristol
Children's Hospital Charity, has raised over £28 million. Bristol
Children's Hospital is one of only a few specialist children's
hospitals in the UK providing life-saving surgery, care and
treatment to children on a local, national and international
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